WooCommerce email marketing, from your store
Run your WooCommerce newsletter, order emails and sales follow-ups from the same WordPress dashboard as your store.
- Sign-ups at checkout: shoppers tick a box and join your lists.
- Order emails: WooCommerce emails redesigned in the MailerPress editor.
- Automations: abandoned carts, first orders and lapsed customers.
- Revenue per campaign: see which newsletters bring in sales.
- Product blocks: show products, prices and buy buttons in any email.
Product blocks are free. Everything else requires MailerPress Pro. Read the WooCommerce guide
Turn checkout into newsletter sign-ups
An opt-in box on the checkout page adds buyers to your lists as they order.
- Both checkouts: works on the block checkout and the classic checkout, unticked by default.
- Guests included: buyers without an account are added with their billing email.
- Lists and tags: for example a “Customers” list and an “order” tag.
- Custom fields: copy billing or shipping fields to the contact.
- FunnelKit: the box also works in FunnelKit checkouts (MailerPress Pro 2.1.2+).
Requires MailerPress Pro.
Order emails that match your brand
Replace the plain WooCommerce emails with designs built in the MailerPress editor.
- 11 store emails: 8 customer emails (Processing Order, Completed Order, Customer Invoice…) and 3 admin notifications.
- 21 with WooCommerce Subscriptions: 10 subscription emails are added.
- One mode per email: Default, Custom or Disabled.
- Merge tags: {{order_number}}, {{customer_first_name}} and more.
- Safe testing: send a test with sample data before going live.
Requires MailerPress Pro. How to customize WooCommerce emails
Recover carts and lapsed customers
Ready-made automations follow up with shoppers who did not finish or stopped ordering.
- Abandoned cart: a reminder after 24 hours, only if no order was placed.
- One-click return: the email button restores the cart and opens checkout.
- Guests tracked: as soon as they type their email at checkout.
- Your rules: minimum cart value, second reminder.
- Win-back: an automation starts when a customer has not ordered for X days.
Requires MailerPress Pro 2.1.0+. Guides: abandoned carts · win-back
Target buyers and measure sales per campaign
Use purchase data to choose who gets an email and to see what each campaign earns.
- Revenue per campaign: completed orders after a click in the campaign, refunds deducted.
- Purchase segments: has purchased, has not purchased, has purchased a product, total purchases.
- Conditional display: show or hide a block based on order count or total spent.
- Example: announce an accessory only to buyers of the matching product.
Requires MailerPress Pro. Revenue tracking needs click tracking turned on and a billing email that matches the contact.
