Merge tags

Insert a tag without typing it

The email editor has a merge tag picker grouped by source. Place your cursor, pick a tag, and it is inserted in the right format. Every tag also works if you type it directly as {{tag}}.

Contact: email, first name, last name, full name.

Links: unsubscribe, manage subscription, first product review link.

WooCommerce: order, customer, addresses, products, subscription.

A fallback for every tag

{{contact_first_name default="there"}} prints the first name when you have it and “there” when you do not. The contact name tags ship with a fallback already set.

A tag with no value and no fallback resolves to an empty string, so a subscriber never receives a raw {{...}} in their inbox.

Your custom fields, automatically

Every custom field you create is available as a merge tag under its own key, with nothing to declare. Create a field called Plan and write {{plan}} in your email. The value is read from the contact when the campaign is sent.

WooCommerce order and product data

Order ID, number, total, currency, date, status and customer note.

Customer first name, last name and email.

Billing and shipping addresses, formatted and ready to place.
{{order_items}} renders a full products table with quantity, unit price and line total.

Product review links for every item in the order, plus the first product name and its review link.

Subscription ID, next payment date, billing period and billing interval.

Automation context becomes tags too

Inside an automation, the data carried by the trigger is available as merge tags in the email step.

Customer email, order details, cart values, webhook payload fields: whatever the trigger produces, you can drop into the message.

Merged per recipient, tracked correctly

Substitution happens when the batch is sent, so every recipient gets their own values rather than a shared render. Tags placed inside a link are resolved before click tracking is applied, so a dynamic URL such as a product review link stays trackable. Merge tag styling from the editor is stripped from the final HTML, so nothing leaks into the email.