MailerPress Pro adds AI writing tools to the email editor: draft new copy, rewrite or shorten a paragraph, fix grammar, translate a block, and generate a subject line and preview text. Nothing changes in your email until you apply a suggestion.
These features require MailerPress Pro, a text provider configured in AI Settings, and the Use AI permission (administrators only by default).
Before you start
- Choose a provider and add your API key (the secret code from your AI provider account) in MailerPress > Settings > AI Settings, Text AI view. See Configure AI providers in MailerPress Pro.
- Make sure your role has the Use AI permission. See Manage access to MailerPress features by WordPress role.
- If no key is saved, the AI tools show AI is not configured with a Configure AI Settings button. Without MailerPress Pro, they show an upgrade notice.
Write or rewrite text with the writing assistant
Write with AI opens a chat window where you work on copy with the AI before adding it to your email.
- Click inside a text block. To work on part of the text only, select it. In an empty block, the assistant starts a new draft.
- Click Write with AI in the block toolbar (or press Cmd + Shift + A on a Mac).
- Pick a quick action or type your request, then click Send (or press Enter; Shift + Enter adds a new line).
- Review the answer, refine it if needed, then click Apply.
Quick actions
| When you start from… | Quick start actions |
|---|---|
| Existing text (Refine your selection) | Improve clarity, Fix grammar, Make it shorter, Warmer tone |
| An empty block (Create better email copy) | Write a headline, Create a CTA (a call to action, such as a button text), Product announcement, Welcome message |
For an empty block, the AI first asks for context (the offer, product details or audience): answer its questions to get a relevant draft. In any request, mention the audience, the goal and the tone.
Work with an answer
- Apply: replaces the selected text, or the whole block text if nothing was selected.
- Copy: copies the answer to your clipboard.
- Improve, Make shorter, Change tone: ask for a revised version of that answer.
- Preview: shows how the answer renders, when it is a complete email.
- Start over: clears the conversation.
Generate a complete email
The AI produces a full email layout only when you explicitly ask it to create or write an email. Check it with Preview. Clicking Apply on a complete email replaces the content of the email you are editing, so use it on a new draft or save a copy first.
Language of the answers
The AI answers in the language of your request. With no text to go on, it uses the language of your WordPress profile.
Transform a block with AI actions
Text, Heading, Button and List blocks have an AI actions button in their toolbar. It transforms the whole content of the block.
- Select the block and click AI actions.
- Choose Summarize content, Expand content, Adjust tone (friendlier and professional), Correct spelling/grammar, or Ask AI to write your own instruction.
- The AI Assistant window shows the original on the left and the AI version on the right. You can edit the AI version directly.
- Click Try again for another version, or type a new instruction at the bottom (for example, a translation request) and click Send.
- Click Insert to replace the block content with the AI version.
Generate the subject line and preview text
The preview text is the short line shown after the subject in the inbox. When your email is ready:
- Click Preview & Send.
- In the Details step, click Generate with AI next to Subject line or Preview text.
- The suggestion replaces the current value. Edit it if needed, or click the button again for another one.
- Subject line: based on your email content, up to 60 characters, without emojis or quotes.
- Preview text: up to 130 characters, complements your current subject line and teases the content.
Generate copy for an A/B test variation
An A/B test sends different versions of a campaign to compare their results. When you edit a child variation, a notice at the top of the editor offers a Generate with AI button. The AI writes new copy and calls to action for that variation and keeps the same design, colors, images, layout and footer. Review the result before sending.
Good to know
- Each AI request goes to your provider with your API key and is billed by the provider.
- If monthly AI limits are on, each request counts as one AI action. Once the limit is reached, requests are blocked until the next month.
- AI can make mistakes. Always proofread prices, dates, names and links before sending.
- To create images, see Generate images with AI in the email editor. To build automations, see Use AI to Generate Automations.